Social Media Marketing

Social Media Marketing

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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.

On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone." When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.

Benefits of Social Media Marketing

  • Increased Brand Awareness.
  • Access to Consumer Research.
  • Boosted Search Engine Rankings.
  • Better Customer Service.
  • Easier Relationship Building.
  • Increased Reviews.
  • Instant Feedback
  • Access to Competitor Research
  • Cost Reduction

Establish your brand with a free company page

Attract followers and build brand awareness by posting content on a free Company Page.

Marketing on Hitech Digital Media helps you engage a community of professionals to drive actions that are relevant to your business.

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