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Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.

Whereas e-business refers to all aspects of operating an online business, ecommerce refers specifically to the transaction of goods and services.

Types of Ecommerce Models

  • Business to Consumer (B2C)
  • Business to Business (B2B)
  • Consumer to Consumer (C2C)
  • Consumer to Business (C2B)

Examples of Ecommerce:

  • Retail
  • The sale of a product by a business directly to a customer without any intermediary.

  • Wholesale
  • The sale of products in bulk, often to a retailer that then sells them directly to consumers.

  • Dropshipping
  • The sale of a product, which is manufactured and shipped to the consumer by a third party.

  • Crowdfunding
  • The collection of money from consumers in advance of a product being available in order to raise the startup capital necessary to bring it to market.

  • Physical products
  • Any tangible good that requires inventory to be replenished and orders to be physically shipped to customers as sales are made.

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