Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.

In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.

Search engine Optimization (SEO) is that the method of rising the quality and quantity of web site traffic to a web-page from organic searches. Traffic might originate from completely different sorts of searches, together with image search, video search, keyword search, news search, and industry-specific vertical search engines.

As a web promoting strategy, SEO considers however search engines work, the computer-programmed algorithms that dictate computer program behavior, what folks look for, the particular search terms or keywords typewritten into search engines, and that search engines are most well-liked by their targeted audience. SEO is performed as a result of a web site can receive a lot of guests from a pursuit engine once websites rank higher on the computer program results page. These guests will then doubtless be born-again into customers.

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